Focus on Your 2023 Goals

Q1 Checkpoint: Staying on Top of Your 2023 Goals It’s a new year, and time to conquer new goals. Budgets are set, your people are rested and renewed from the holidays, and it’s time to focus on making 2023 your best year yet.  We like to say that PR is a marathon, not a sprint. […]

PR Hits and Misses

‘Tis the season for end-of-the-year wrap-up lists. Let’s look at some notable PR from 2022 – good, bad, and ugly. From the kind of publicity money can’t buy to the kind you wouldn’t want it to, here’s how it breaks down.  The Good: Don’t Worry Darling  Long before the movie hit theaters, Don’t Worry Darling was […]

Is Your Business Crisis-Ready?

crisis management plan

As the year winds down and we reflect on 2022, we find ourselves thinking about our to-do list for 2023. If your business doesn’t have a crisis plan ready, preparing one should be among your top New Year’s resolutions.  Why Do You Need a Crisis Plan?  Although it’s not a healthy mindset to live in the […]

Are you setting SMART goals?

SMART goals

Now that Q4 has arrived, the remainder of 2022 is sure to fly by, which means it’ll soon be time to think about 2023. If you haven’t established a methodology for goalsetting, now is the time. Consider learning to create SMART goals. SMART stands for Specific, Measurable, Attainable, Relevant, and Timely. So, how can you implement SMART goals in your […]

It Pays to Do Paid

Our approach at PMC is to combine earned, owned, shared, and paid media for our clients who are seeking truly integrated marketing services. These pieces work so well together but are oftentimes siloed for whatever reason – maybe the client had an experience that they didn’t feel provided significant ROI, or maybe the firm isn’t fluent in all forms of […]

The Value of Media Training

If your company leadership hasn’t been formally media trained in the past two years, consider a refresher course. The way we communicate with the media changes, as does the way the media communicates with the public. Your spokespeople should stay apprised of how to weave your company’s key message points into each interview opportunity, and how to navigate the unexpected and difficult […]

Reflections on Q1 2021

The first quarter of 2021 in the books, and the fact that I’m writing a Q1 wrap-up two weeks into Q2 speaks to our current level of busy. And we couldn’t be happier. The past three months have shown a lot of promise for what’s to come. Here are just a few of the wins […]

How It Started

Getting to this point — to the launch of Pappas Marketing Communications — is something I couldn’t have imagined when I began working at Albers Communications Group in 2009. I started as a public relations specialist, then transitioned to the director of new media role in 2011, became president in 2015, and purchased the firm […]