As the year winds down and we reflect on 2022, we find ourselves thinking about our to-do list for 2023. If your business doesn’t have a crisis plan ready, preparing one should be among your top New Year’s resolutions.
Why Do You Need a Crisis Plan?
Although it’s not a healthy mindset to live in the “what if,” being prepared for a crisis is the best form of defense against one. Crisis can strike in an instant and change the entire landscape of your business. Being prepared for what could happen is just smart thinking.
Where Do You Start?
You know the phrase “see the forest through the trees?” When you’re so close to your business, it’s hard to see the big picture. Hiring an outside firm or consultant to help uncover your vulnerabilities is a critical component of effective crisis planning.
What is the End Result?
If you’re working with an outside firm like ours, you can expect a collaborative partnership between your key stakeholders and our crisis experts. The tangible deliverable you’ll receive is a complete crisis playbook that includes a list of organizational vulnerabilities, crisis-specific message points, an org chart of your crisis team, a step-by-step guide of what to do when a crisis hits, an internal communications plan, an industry-specific and highly targeted media list, information on how to measure and monitor public response, and so much more.
One more thing: If your company’s leadership hasn’t been formally media trained in the past two years, it’s time for a refresher. Next month, our newsletter will do a deep dive into the media training process. Know that having leadership and spokespersons undergo the formal media training process is a critical part of having a successful crisis plan in place.
Ready to get started? Contact us for a free, one-hour consultation. Let’s collaborate.